About Rob Steeger
I’m a partnership architect who thrives at the intersection of sports, entertainment, and technology. I’ve led iconic brands and emerging ventures to generate millions in revenue by building relationships that move the needle. From stadium activations to digital fan experiences, I’ve led teams to deliver award-winning campaigns and unlock new revenue streams. My style is hands-on, transparent, and rooted in trust-built for results, not noise.
How I Work
My approach is simple: identify the right opportunities, design integrated campaigns that align with business and partner goals, and execute with relentless focus on outcomes. I build high-performing teams, lead cross-functional collaboration, and turn complex challenges into winning solutions.
What I believe
Sponsorship isn’t “support.” It’s a growth engine - when it’s priced right, packaged right, and activated with intent. The work has to earn its keep in renewals, revenue, and measurable lift.
How I lead
Hands-on. Transparent. Built on trust. I build cultures where people feel empowered to innovate and win together - and where the scoreboard is outcomes, not activity.
Career Timeline
Selected roles and the outcomes tied to them.
Senior Vice President Partnerships
Tappit Technologies
- Secured 10 initial revenue-generating partnerships in a new vertical.
- Built seven-figure partnership foundations and a multi-million-dollar sales pipeline.
- Boosted engagement rates by 43%.
Chief Strategy & Partnerships Officer
Digital Seat Media
- Increased overall revenue by 122% and lifted key verticals by 157%.
- Raised sponsor participation by 93% year-over-year.
- Built a repeatable commercial strategy and sharpened the value story for decision-makers.
Director, Campus+ Partnerships
Learfield IMG College
- Launched a new revenue division and executed a co-branded card program.
- Delivered a 15× revenue lift and scalable partnership models.
Vice President, Corporate Partnerships & Event Marketing
The V Foundation
- Created national recognition platforms and regional grant programs.
- Increased donations by over 400% for a key partner contribution year.
Director, Partnership Marketing
USTA (US Open)
- Helped deliver a 127% partnership revenue lift tied to a fan experience platform.
- Contributed to a 206% increase in net revenue on a key renewal.
Vice President, Senior Business Leader – Global Sponsorships
Mastercard
- Directed global sponsorship strategy across premier entertainment and sports properties.
- Built a global platform with 252 issuing banks across 4 regions and 9 countries.
Director, Global Sports & Entertainment Partnerships
American Express
- Led partnership portfolios and experience strategies across sports and entertainment.
- Drove loyalty and incremental revenue via premium fan experiences.
Speaking, Media, Awards
Add items as you collect them - this section is built to expand cleanly.
Speaking
- Panels and keynotes (add event names + years)
- University guest lectures
- Industry roundtables
Tip: Link to recordings or recap posts when available.
Media
- Podcast appearances
- Trade features / interviews
- Guest articles and quotes
Tip: Use logos or “As seen in” once you have permissions.
Awards
- Award-winning campaigns (add name + year)
- Team / platform recognitions
- Notable nominations
Tip: Highlight awards tied to measurable outcomes.
Want to talk through your next revenue move?
If you’re looking to maximize partnership strategy - or want to brainstorm new ways to drive revenue and fan loyalty - let’s connect. We’ll keep it practical and outcome-driven.