Built by an operator, not just a consultant.
I’ve spent my career helping brands, properties, rights holders, and growth-stage businesses turn partnership ideas into
real commercial outcomes. That means better-structured deals, stronger fan-facing programs, smarter go-to-market thinking,
and sponsorship strategies that can actually stand up to scrutiny.
I’m not interested in making things sound impressive on paper. I care about building work that earns renewals, creates leverage,
and gives leadership teams confidence that the investment is pulling its weight.
A career built around making partnerships matter.
The common thread through my career has never just been sponsorship. It has been figuring out how to connect commercial opportunity, fan value, and strategic clarity in a way that actually grows a business.
What I believe
Too many partnerships are sold like inventory and managed like obligations. That’s why they underperform. The strongest partnerships create business value for both sides, feel authentic to the audience, and are designed with renewal in mind from day one.
My role is to help clients find the commercial truth inside the noise: what the offer really is, who it is right for, why it matters now, and how to structure it so the relationship becomes bigger over time instead of smaller.
That perspective comes from working across multiple sides of the table. I know how brands evaluate value, how rights holders package opportunity, how service providers fight for a foothold, and how growth-stage businesses need to frame urgency if they want to win.
Why Clients Bring Me In
There’s usually a triggering moment. The opportunity is there, but the current approach is not producing the level of confidence, traction, or revenue it should.
Revenue is underperforming
The property, portfolio, or platform has value, but it is being underpriced, overcomplicated, or sold in a way that makes buyers hesitate.
The sponsor story is not landing
The deck may be polished, but the commercial logic is weak. I help turn vague assets and abstract promises into a narrative people can actually buy.
You need senior support without full-time overhead
Sometimes what’s missing is not effort — it’s perspective, leadership rhythm, and someone who can see around corners while keeping the work moving.
Selected Wins
These numbers matter because they represent work that held up in the real world, not just in a presentation.
122%
overall revenue growth, with major lift across priority commercial verticals.
127%
net revenue lift at the US Open by reframing and restructuring the value story.
15×
revenue increase on a campus partnership platform by rethinking how the rights worked together.
206%
growth in net sponsorship fees from turning an underperforming activation into a flagship renewal driver.
Selected Experience
A sample of brands, properties, and platforms connected to Rob’s work across sponsorship, fan experience, and commercial growth.
Career Highlights
This is where the biography becomes proof. You can swap or refine any of these entries to match Rob’s preferred positioning.
Founder / Advisor
Twenty2 Consulting
Advising brands, rights holders, venues, events, and growth-stage businesses on sponsorship strategy, commercial planning, fan experience design, and deal structure.
Commercial / Partnership Leadership Roles
Across brand, property, and service-side environments
Led programs that connected strategy, packaging, partner value, and measurable commercial return across multiple categories and stakeholder groups.
International Sponsorship and Platform Development
Multi-region / multi-country program buildout
Built and supported partnership ecosystems spanning regions, markets, issuing partners, and activation frameworks designed for long-term scale.
Fan Experience and Revenue Transformation
High-profile sports and live event environments
Helped reposition tired or underleveraged partnership opportunities into premium, modern, fan-relevant programs that increased value and renewal leverage.
If you need sharper strategy and stronger commercial traction, let’s talk.
Whether you need a strategic project, ongoing advisory support, or embedded commercial leadership, the goal is the same: build something that earns attention, drives revenue, and holds up over time.