Services
You don’t need fifty services. You need a few things done exceptionally well - and aligned around revenue, not activity. Every engagement is tailored, but most fall into three core lanes.
Partnership Revenue Strategy
For: Rights holders, leagues, and events
If you’re still sending rate cards and hoping for the best, you’re leaving serious money on the table. I help you build a partnership portfolio that feels scarce, premium, and priced like it.
What you get
- A clear-eyed audit of your current partnerships, rights, and pricing - no sacred cows.
- Market and category mapping so you know exactly who to chase - and who to stop wasting time on.
- Smart packaging and tiering designed for “fewer, bigger, better” deals (not a patchwork of one-offs).
- A partnership narrative and sales story that makes brand teams lean in, not lean back.
- Revenue projections and KPIs your CFO can actually respect.
Proof it works:
Repositioned a major portfolio to drive sustained double-digit growth in top-tier deals and attract higher-caliber partners.
Turned a renewal conversation at the US Open into a 127% net revenue lift by reframing and restructuring the value story.
Go-to-Market & Sales Enablement
For: Teams, properties, brands, agencies, and start-ups
If your deck looks like everyone else’s, don’t be surprised when your results do too. I weaponize your story so your commercial team walks into every conversation with an unfair advantage.
What you get
- A go-to-market plan that cuts the noise: who you target, how often, and with what message.
- Sales materials that trade buzzwords for business outcomes - and make it obvious why someone should say yes now.
- Objection-handling and deal frameworks that keep you from discounting your way to the finish line.
- Coaching and deal-side support so your team doesn’t revert to old habits the second the workshop ends.
Proof it works:
Took a fan-tech start-up from “interesting” to indispensable - 50+ teams/events, 122% revenue growth, and 157% lift in key verticals.
Built a global entertainment platform for a financial brand with 252 issuing banks across 4 regions and 9 countries.
Fan Experience & Product Design
For: Clubs, venues, events, and emerging properties
If your “fan experience” is a few contests, a T-shirt toss, and a DJ, you’re missing the point. I help you build experiences that keep fans obsessed, partners proud, and your finance team very happy.
What you get
- A full-funnel fan journey map across digital, game day, and offseason - so you finally see where money is made and lost.
- A hard look at friction points and missed revenue opportunities that most people are too close to notice.
- Concepts for new and upgraded products - memberships, hospitality, digital assets, community programs - that feel modern and monetizable.
- Experience blueprints that bake in partner value, data capture, and measurement from day one.
Proof it works:
Co-created the award-winning US Open American Express Fan Experience - benchmark for on-site innovation and a 127% net revenue lift.
Rebuilt an insurance partner’s tired presence into a showpiece activation that delivered a 206% increase in net sponsorship fees and locked in a multi-year renewal.
Engagement Options
No mystery retainers. No vague scopes. Just three clear ways to plug me into your business.