FAQ
Quick answers to the questions that usually come up before the first call.
Who is 22 Consulting really for?
For leaders who are judged on revenue, renewals, and real outcomes-not likes and impressions. If you’re a rights holder, brand, event, venue, agency, or start-up in sports and entertainment and you want your numbers to tell a different story next season, that’s you.
Do you replace our internal team?
No. I make them more dangerous. I give your team sharper strategy, better tools, and clearer priorities so they can do the best work of their careers.
How is this different from a traditional agency or broker?
I’ve sat in the seats they pitch to - brand, property, and tech. I’m not chasing retainers or media budgets; I’m here to engineer partnerships and experiences that drive revenue, stick, and scale.
What kind of results have you actually delivered?
Across roles, I’ve led triple-digit revenue growth, unlocked new $1.0M+ annual revenue streams, grown donations over 400%, and turned underperforming activations into platforms brands fight to keep. Those aren’t projections - they’re actuals.
Do you work with smaller clubs or early-stage properties?
Yes - if you’re serious. If you want to treat partnerships and fan experience as core growth levers, I’ll meet you there. If you just want a logo farm and a few appearances, we’re not a fit.
How long does this take?
Strategic projects typically run several weeks to a few months. Advisory and embedded roles run longer and are built around your calendar-seasons, events, renewals, and launches.
Where do you work and how?
I work wherever the work demands - remote for speed, on-site for key moments, partner meetings, and tentpole events where details matter and stakes are high.
Still have questions?
Book a quick call and we’ll get you a clear answer - fast.